Every year Coca-Cola releases a set of glasses for a promotional sale at McDonalds, which is its largest customer. The creative thought that goes into these promotions is of great strategic importance to the marketing of the brand. For over a decade the promotional sales are based on branded glasses designed especially, usually revolving around a sports event that Coca-Cola sponsors (The Olympics, Fifa world cup, Euro cup). We have had the privilege of conceiving, designing and planning 9 of the glasses that have been sold worldwide in hundreds of millions of units! There is almost no parallel to the enormous quantity and global reach of these promotional sales.