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We are an industrial product design studio located in Israel with over 20 years of experience in product design and development.
We work across a broad spectrum of industries including consumer electronics, medical-healthcare, medical aesthetic, wearable technology, home security & automation, textile and softgoods, glassware, and packages.
Our 360 full services include research and development of concepts, ergonomic and usability studies, product design, mechanical engineering and prototype development and mass production.
Our clients range from top global companies to creative start-ups and include RISCO, SODA STREAM, ESSENCE, UNITRONICS, HOME SKINOVATIONS, COCA-COLA, STRAUSS, and many more.
The studio is led by Izaq Hazan, an industrial designer who graduated from Bezalel Academy of Arts and Design. Izaq works closely with his clients to find elegant holistic solutions for complex challenges, considering the entire life-cycle of a product.
The realization of every one of our assignments is underscored by a strict development process. Our commitment to this process, derived from our long experience, is the secret that lets us meet quality, budget and time objectives.
There’s no point starting out until you know where you want to go. Beyond the client briefing, we employ focus groups, interviews and observations in the field to obtain an approximation of the desired results. We add to this an examination of end-user needs and how the product will be used. Mapping of the competitive marketplace, identification of market potential and even gut feelings contribute further. The results lead to an accurate picture of the client’s requirements and comprise the raw materials on which we base all further development.
A clear understanding of the end-user and his or her values provides a strong foundation on which to define product strategy and develop competitive advantage. We analyze the user experience and the research data to create the baselines for product development. These insights are translated into a “day in the life of the product” that includes a survey of the user/product interface points from varying perspectives.
This is the stage where the vision is rendered into a tangible product. Brainstorming leads to inspiration and the development of physical designs, aided by back-of-the-envelope sketches, computer-aided rapid prototyping and SolidWorks-based three-dimensional models. Means such as these enable us to examine and improve on our ideas from the perspectives of utility, esthetics and feasibility.
Now our ideas are executed. The virtual models receive a last touch-up by our design and engineering teams. The product is adapted to production technologies, while attention is given to surface finishes, assembly, logistics and packaging. Our total commitment to the project naturally includes reviewing production processes to ensure execution to the highest standard.
Product characterization
Ergonomic design
Product styling
UI/UX design
Research and strategic analysis
Brainstorming sessions
User observations
Business opportunity concepts
Detailed design and development
2D/3D CAD files
Plastic mold design
Design to cost
Proof of concept prototype
High finish prototype
Small series production
Mass production
Small series production
Plastic injection molding
Sheet metal fabrication
Design and business synergy
Project management
Systematic creative process