Stella Artois was first brewed as a holiday gift to the people of Leuven, Belgium. In time, its popularity prompted Stella Artois brewers to make the beer available year-round. However, every year the brand pauses to honor its holiday origins, and to honor the fans that have made Stella Artois the world’s best-selling Belgian beer. In 2014, that commemoration took the form of a limited-edition Crystal Chalice, adorned with Swarovski elements. A select number of Crystal Chalices are available in a variety of countries worldwide, including the United States,United Kingdom, Belgium, Brazil, China and Canada.
To bring the products to market, Stella Artois assembled an incredible team of industry veterans, including ourselves. Our design began with the simple thought that this chalice should be fit for a princess – Breathtakingly beautiful yet gentle and tasteful at once. Keeping in mind the prestige and beauty expected from the chalice while maintaining a clean and contemporary design we conjured the idea of a glass adorned with sparkling clear jewels. The crystals adorn the stem and scatter gently towards the rim. The design complements the chalice and the beer while sending a clear message of luxury.
Creating the Crystal Chalice was a global endeavor, involving artisans in several countries. Each Chalice was hand-blown in Turkey. They were then sent to Austria, where Swarovski added the precious stones. They were then sent to more than 30 markets worldwide, where they are now available for sale.
Crystal Chalices are available for purchase for consumers 21 and older at Fancy at an estimated retail price of $500. Adorned with shimmering Swarovski elements, the Crystal Chalice pays homage to six centuries of Belgian brewing heritage. Each Crystal Chalice is hand-blown and features a classically chic platinum rim.